Discover how a childhood love of Enid Blyton transformed into a passion for brand storytelling. STORYMKR intern Kiana-Marie shares her story.

Facts are forgettable, stories stick. So when you’re crafting your next marketing campaign, make it memorable by ditching the data and embracing the narrative.

TOOP + TOOP took a Henley house sale to another level with a clever “for sale” sign that pulled at the heartstrings of prospective buyers and passersby alike.

No bones about it, ChatGPT is a freaking impressive tool that can help marketers generate fresh ideas and combat writer's block. But can it replicate or replace the magic and power of storytelling? No chance!

Every brand has a story to tell, but how do you tell it in a way that captivates – and converts? The secret is to follow the beats of a blockbuster story, with characters, plots, climaxes and lessons.

Storytime! The Tipping Point leveraged the intimate, tell-all relationship between women and their hairdressers to raise awareness of breast cancer. What a way to tell a story!

In a world where everyone's shouting but not necessarily listening, Talanoa is your secret weapon. This Fijian storytelling practice flips the script to a two-way dialogue where your audience isn't just talked at but truly seen, heard and valued.