Once upon an internship
I was ecstatic when STORYMKR responded to my application for an internship. As a third-year uni student, I scoured through businesses to find one that resonated, both in a design and personal sense, until I found STORYMKR. At first glance, I was intrigued, at a second glance – I was inspired.
Stories have always been a part of my life, from my first Enid Blyton book to the Premier's Reading Challenge medals that hung proudly in my childhood bedroom. What grabbed my attention most while reading was the profundity of piecing simple words together to form another world of understanding.
When I got to know STORYMKR, it strengthened my understanding of the importance of narrative. I grasped the beauty of it – great storytelling didn’t need to span pages and pages, it just needed to be intertwined with meaning, allowing the audience to know who you are (or what your story is about).
Narrative; a spoken or written account of connected events; a story. The beauty of storytelling is that it doesn’t have to be the length of a novel. But it should be intertwined with language and meaning, allowing your audience to know who you are (or what your story is about).
But why is it important for businesses? They allow you to create a narrative around your brand. Every post, blog and/or article builds your audience's perception of who you are and what you stand for. Working with STORYMKR for the past two months has allowed me to step away from academic writing and tap into the creativity that first drew me to storytelling.
Through crafting social media posts, blogs and website content, I've learned that marketing isn't just about selling – it's about connecting. Each piece we create at STORYMKR is carefully woven to resonate with its intended audience, whether announcing a new product or celebrating a client's success.
What surprised me most was how much the skills I developed as a lifelong reader and writer translated into the business world. That same attention to detail, understanding of the audience, and love of narrative that helped me devour Enid Blyton's books now helps me craft compelling content for clients.
As I near the end of my internship journey, I'm excited to further develop my voice while helping other businesses find theirs. After all, every brand has a story worth telling – it's just about finding the right words to tell it.
Our intern Kiana-Marie's journey from childhood bookworm to brand storyteller.