Blockbuster branding

Every brand has a story to tell, but how do you tell it in a way that captivates – and converts? The secret is to follow the beats of a Spielberg story – characters, plots, climaxes and lessons.

Meet the star of the show: your customer. They're the hero, battling challenges, conquering obstacles and chasing dreams. And you? You're the wise guide, steering them towards their happy ending.

Easy peasey, right? But how do you create a brand story that hits the right notes? Here’s our advice:

• Know your audience. Who are they? What drives them wild? What keeps them up at night? You’re not just a brand; you’re their guiding light.

• Define your purpose. Why does your brand exist? What’s your grand mission in this crazy world? Be the difference-maker, the disruptor.

• Define your voice. How do you communicate your brand personality and tone? What words, phrases and images do you use to convey your message?

• Create a story arc. Start with a splash, build the suspense and finish with a blast.

• What’s your conflict, and how do you swoop in for the resolution?

• Know your channels. Your story isn’t limited to a single stage; it’s a blockbuster played on various platforms. Master the art of adaptation. Where does your story unfold? Everywhere!

At STORYMKR, we’re experts in brand storytelling. We help create and share memorable, relatable stories that connect, inspire and influence. Ready to tell stories that make your brand shine? Let’s get wordy!