No bones about it, ChatGPT is a freaking impressive tool that can help marketers generate fresh ideas and combat writer's block. But can it replicate or replace the magic and power of storytelling? No chance!

Every brand has a story to tell, but how do you tell it in a way that captivates – and converts? The secret is to follow the beats of a blockbuster story, with characters, plots, climaxes and lessons.

In a world where everyone's shouting but not necessarily listening, Talanoa is your secret weapon. This Fijian storytelling practice flips the script to a two-way dialogue where your audience isn't just talked at but truly seen, heard and valued.