THE STORY OF…
The Bank Robber’s Boy
The brief
When Peter Norris first met STORYMKR, he came with more than just a partial manuscript of his extraordinary memoir chronicling his childhood as the son of one of Australia's most wanted criminals.
He brought with him an untold Australian story that demanded to be shared.
The raw material was compelling – a never-before-told story of crime, family bonds and, ultimately, redemption. Our mission? Transform this powerful narrative into a marketable book that would make publishers sit up and take note.
The hustle
We scoured the Australian publishing landscape, crafting a submission strategy that would make Peter's memoir impossible to ignore. This involved comprehensive market research, competitive analysis and chapter summaries that highlighted the book's narrative arc. We developed a compelling author bio that showcased Peter's remarkable journey from son of an outlaw to successful CEO and elite athlete (publishing gold).
Our 12-page submission package packed a punch with:
A razor-sharp book proposal highlighting commercial potential
Strategic marketing roadmap for max impact
Gripping chapter summaries that kept publishers hungry for more
Deep-dive competitor analysis that proved this story's value position
Laser-focused audience targeting and market positioning.
After securing a publishing deal with Big Sky Publishing, we:
Designed and developed a website to showcase Peter's author platform
Crafted magnetic cover copy, including book blurb and synopsis
Pitched to Melbourne International Film Festival, devising loglines for consideration in a doco or mini-series (watch this space!)
Established Peter's speaking platform as a keynote presenter.
The result
The comprehensive submission secured a publishing deal with Big Sky Publishing for a March 2025 release. The book will be distributed through major Australian retailers including Dymocks, Big W, Booktopia and QBD.
The sleek 5-page author website now serves as command central for both book promotion and speaking engagements, setting the stage for what's poised to be one of 2025's most compelling Australian debuts.
