THE STORY OF…
A world-class cancer centre
The brief
Flinders Foundation supports medical research and patient care across the Flinders medical precinct, in Adelaide’s south. In early 2022, the Foundation started thinking about how they could mark the 10th anniversary of the Flinders Centre for Innovation in Cancer (FCIC), a world-class hub for cancer research, treatment and patient care. Ring-a-ding, they called upon STORYMKR to tell the story of the researchers, clinicians and patients who’ve shaped the Centre’s remarkable history
The hustle
First steps were to work out the key players involved in the multimillion-dollar fundraising campaign to raise the building from the ground, as well as those who continue to work in the centre and shape its legacy to this day. Importantly, the project involved the production of a three-minute video to be shown to more than 1000 people at the Foundation’s major annual fundraising ball, and at a VIP celebration in December 2022 (no pressure!).
The result
Ensuing feature articles – 12 all up – featured on a dedicated microsite, Flinders Faces. The stories were also published in the Foundation’s ‘Your Foundation’ newsletter, posted on social media and distributed through online news platform ‘InDaily’.
Flinders Faces microsite
1900
visitors
795
engaged sessions*
*on the page for 10+ seconds, generated a conversion or had two or more page views
34%
engagement
rate
$9,350
donations
InDaily stories
3,000
page views
2,400
clicks
$16,000
ASR
As far as the video goes, storyboards, scripts, recces and two days’ worth of interviews and b-roll resulted in this tear-jerker of a tale.